Alvin Chan

Turning learning into everyday progress

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For Alvin Chan, Head of Retail and Export at FrieslandCampina Hong Kong, learning is an ongoing journey. It is about finding better ways to work and helping others do the same. With more than five years at FrieslandCampina, Alvin has developed his skills through leadership and sales training, exchanges with colleagues across markets, and hands-on experience. What makes learning meaningful to him is how he turns new ideas into action, shares them with his team and creates opportunities for others to grow.

Stay curious in a changing market

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In a fast-moving FMCG environment, Alvin believes curiosity is essential to staying competitive. He asks questions, listens to different perspectives and explores new ideas through formal training, industry conversations and exchanges with colleagues across markets. Among the programmes he has attended, ACE Value-based Selling and negotiation training stand out for their practical relevance. They introduced structured approaches to understanding customer needs, preparing for difficult conversations and communicating with greater confidence.

"Learning is not about collecting knowledge, but finding ideas that make a real difference in my daily work," Alvin shares.

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Turn learning into better conversations

Alvin’s learning journey has changed how he approaches customer conversations. Rather than jumping straight into sales discussions, he focuses on asking questions, understanding customer needs and identifying where he can create value. Negotiation frameworks help him prepare systematically, consider different scenarios and approach challenging discussions with greater confidence. Just as importantly, Alvin shares key takeaways and practical tools with his team, encouraging colleagues to apply them when preparing for customer meetings.

"For me, training delivers real value when new concepts become part of everyday practice," Alvin explains.

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Make learning a team effort

As a people manager, Alvin believes people develop best when given the freedom to try and support to learn from experience. He encourages experimentation, treating manageable mistakes as opportunities to improve. He also assigns stretch projects aligned with team members’ strengths and aspirations. For example, he gave a Key Account Management colleague a dashboard project to build organisational and analytical skills through hands-on experience. Quarterly catch-ups enable mutual feedback, helping Alvin and his team learn from one another.

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Alvin values a culture built on trust, collaboration and the freedom to make decisions. Beyond formal training, cross-functional projects and international communities create opportunities to exchange ideas and learn from colleagues with different experiences. For Alvin, the goal is not simply to become a better leader himself, but to help build a safe learning environment where everyone can grow together.

"I want to create an environment where everyone feels comfortable trying new things, turning learning into everyday progress," Alvin reflects.

 

Ready for your next step? Becoming part of the team!

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